Posted on 24 July 2015
A high level of design skill is not something you would usually see in a local community-led marketing campaign and you shouldn't expect to. It's normally seen as an arena for the community, and quite often designs are produced by a member of that community. Who doesn't want to see their child's work adorning the cover of a local magazine? I know I would. But when IO42 was approached to design and illustrate the promotional posters and banners for Amersham Carnival, I couldn't resist the opportunity to really go to town.
As a graphic designer for the web, where grid structures and strict page content are the norm, you relish those moments of free creativity. I wanted to create something really eye-catching, with strong colours and good fun typography. I decided to give it a slightly old fashioned stance, with Victorianesque striped tents and those signs where just one font isn't nearly enough. We are really pleased with the results. I personally took great pleasure going past each one saying "I did that". My eight year old daughter thinks I'm famous.
We had great fun getting involved with the Amersham Carnival posters and hope to do more like this in the future. It came as a rewarding distraction from multi-paged, responsive websites.