Posted on 23 April 2015
When you ask an agency how much it will cost to create a website should be a fairly simple to answer, right? But giving the same brief to different agencies can give wildly different costs.
So how is the cost of a website worked out? At IO42 we look at the brief and talk to the client to get to the bottom of what is needed from the website. Often, in our experience, we can get a much better idea of what is needed by talking to a client face to face or via email.
We then do our best to work out how much time our designer will need to produce a blueprint, including the inevitable changes needed by the client before a final website design is agreed on.
We factor in how much time it will take for a developer to program the website which can include creating databases, integrating social media, adding in video and other media content and often adding a content management system to allow non-technical users to manage their own site.
The next step is allowing time for our quality assurance specialist to test the site, including running scripts against the site to test for broken links and stability in load time for pages, and to complete PEN (penetration) testing to make sure the site is as secure as possible from hack attacks.
We also need to include time for a project manager to work alongside these people during the development of the project.
These factors can vary greatly depending on the size of the project. The most basic site is what we call a brochure site - a basic site showcasing your business where you control what your potential customers see.
At IO42 we used to offer this on an upfront cost of £1,500 or more and a monthly fee of £80, we've changed this now and if you sign on for 12 months at £95 we will not charge you an upfront cost.
More complex sites can cost anything from £3,000 to £30,000 to give your business a bespoke website with search engine optimisation built in.