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SEO and your website - title, description and keywords

by Robert Hyde

Posted on 22 October 2013

I've been a web developer for 15 years; back then Yahoo! Was the major search website and Google was just the tool which powered them, things are different now! Also back then we used the META tag "Keywords" to let the indexing spiders know what search terms we wanted our website to be associated with.

Today the META tag keyword isn't even looked at when Google (or Bing/ASK/Yahoo!) is indexing the content of your website, instead they rely on your title tag, your META description and increasingly so the actual words on your site, or your content.

Your probably asking what is a META tag? It is a special bit of code that is placed on your site, visitors don't see the tag on your page, but you web browser (IE, Chrome, Firefox) can see them and instruction can be placed in them to tell the web browser about your page.

So why are they no longer relevant to search engines. Simply put web developers would try and cheat the system by loading these bits of code with lots of keywords to get better positions on Google and gain website traffic, as technology has progressed and people have become more reliant on the internet, search engines have adapted and now use better methods for determining a websites worth.

Experiments I have recently run also suggest that by not including the META tag "keywords", and using the title tag properly along with a good META description, as well and using the correct keywords in your body text it can increase your position on Google. Remember Google are looking to answer a users question in the best way possible.

Google improves the way they rank your website daily, and at io42.co.uk we feel its our job to understand what they are doing in order to provide you a better service.


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