01494 77 22 27

info@io42.co.uk

HOME

OUR WORK

WHAT WE DO

ABOUT US

JOBS

GET IN TOUCH

SEARCH RESEARCH

THE HUB42

blog

SEO and your website - title, description and keywords

by Robert Hyde

Posted on 22 October 2013

I've been a web developer for 15 years; back then Yahoo! Was the major search website and Google was just the tool which powered them, things are different now! Also back then we used the META tag "Keywords" to let the indexing spiders know what search terms we wanted our website to be associated with.

Today the META tag keyword isn't even looked at when Google (or Bing/ASK/Yahoo!) is indexing the content of your website, instead they rely on your title tag, your META description and increasingly so the actual words on your site, or your content.

Your probably asking what is a META tag? It is a special bit of code that is placed on your site, visitors don't see the tag on your page, but you web browser (IE, Chrome, Firefox) can see them and instruction can be placed in them to tell the web browser about your page.

So why are they no longer relevant to search engines. Simply put web developers would try and cheat the system by loading these bits of code with lots of keywords to get better positions on Google and gain website traffic, as technology has progressed and people have become more reliant on the internet, search engines have adapted and now use better methods for determining a websites worth.

Experiments I have recently run also suggest that by not including the META tag "keywords", and using the title tag properly along with a good META description, as well and using the correct keywords in your body text it can increase your position on Google. Remember Google are looking to answer a users question in the best way possible.

Google improves the way they rank your website daily, and at io42.co.uk we feel its our job to understand what they are doing in order to provide you a better service.

blog

How to Help Prevent Getting Hack on a Yahoo Sized Scale

Google releases its year in search 2016

IO42 having fun unboxing and playing with the Playstation VR

In a small team of employees loosing a member of staff is hard - goodbye to my first employee

IO42 iPhone 7 review

IO42 play No Mans Sky for 42 minutes - 420 second highlights

A small guide for parents who have children playing Pokémon Go and have concerns.

Website designers and Website developers, is there a difference?

Why Working At IO42 Enlightened Me

Getting a Career as a Web Developer

Google removes adverts from the right hand side of the page - Adwords slots become more precious and SEO becomes more important

Data security Tips & how you can protect your business against poor password protection

Responsible Responsive Design

New Year New Start - Or Do You Need To Review Your IT Requirements For You And Your Business?

7 SEO Tips to Bump-Start your website on the Google Rankings

IO42 discuss working with Wordpress

Designing a Career in the Web Industry

Amersham Carnival Poster design by IO42

MOBILEGEDDON - It's Not The End Of The World As We Know It

How much will it cost to have a website built?

The io42.co.uk website development process

Keep your content fresh and relevant, it's a good SEO practice

Twitter can be used to help boost Google rankings

New year, new direction for Maddwebsites.co.uk

No-one can guarantee you the Google top spot in search - not even Google!

SEO and your website - title, description and keywords

SEO (Search Engine Optimisation) Considering Content

How Could Your Website Work Harder for You?