Posted on 18 June 20131 million people search for SEO each month in the UK, slightly more than Cheryl Cole (673K) and a bit less than Justin Bieber (1.5 million) or iphone 5 (1.22 million). That's loads and sadly they don't all ask us at Web-in-Mind, but a few of you do.
So is seo a dark art, a conundrum veiled in mist that only specialists can wave a magic wand to fix? In brief I believe not. There are things you can do and things we as web designers can do, but it is something that needs to be worked at.
For me as a marketeer one of the key things is the written content. Does it appeal to your customer, does it read well - questions as true now as they have ever been. Google likes content that engages the viewer: how long will they stay on your page , how many pages of your site will they visit?
Additionally, improve your content by sprinkling a little seo magic. Think about how your prospective customers will search, what words will they use. We can even use the Google tool illustrated above to help with that. Scatter these words throughout your text.
Often we find you want to sell your services locally: in my case I provide digital marketing services and live in Berkhamsted. So how can you build town and county names into your content? Simply work them in naturally but perhaps also consider adding places into the navigation or the footer so they appear on every page. As you will notice I have taken the opportunity to do this with "Berkhamsted" - well you can't blame me, this is a page on seo!.
If you offer costume hire in Chesham, build Chesham, Bucks into your footer but maybe mention other towns in descriptions of events; use rent and borrow and loan as well as hire; fancy dress, vicars and tarts, frocks and suits as well as costume. We can help you with this.