Posted on 15 April 2014The use of social media as an aid to help Google rankings and promote your business has become more and more important in recent years, and using your website as the platform you can use twitter as a nice way to have more regular updates to your site.
In your ongoing effort for good SEO you should aim to update your website as regular as possible, and with good keywords to help boost your relevance and placing in their rankings.
There are a number of ways to utilise Twitter on your site, most obvious of these is putting your own Twitter feed in a good position on your website homepage, then when you tweet use good keywords and that both boosts your keywords usage and keeps your site updated within Google's search spiders that scan your site to see where it should go within Googles rankings (see this in action on the io42.co.uk homepage).
Another way is to have a news page or section of your own you update regularly, then create an RSS feed which you can inject into you twitter account page which includes links to your website, this creates back links to you site (good for Google Rankings) and keeps you updating your site (also good for Google Rankings). This method can also be used on Facebook.
Used regularly social media can be a powerful tool that can help boost business, and used correctly can be a good promotional tool, you can also try running some competitions and other incentives on Facebook to gain likes, or on Twitter to gain re-tweets (more on this in another post).