Privacy Policy
Last Updated: January 2026
io42.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at io42.co.uk (the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, telephone number, and other contact details you voluntarily provide.
- Technical Data: IP address, device type, browser type, and operating system.
- Usage Data: Pages visited, time spent on the Site, referral sources, and clickstream data.
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy below).
- Location Data: General geographic location based on IP address (not precise GPS data).
How We Use Information
We use the information we collect for the following purposes:
- To operate, improve, and optimize the Site's functionality and user experience.
- To process affiliate commissions and track conversions to partner casinos.
- To conduct analytics and understand user behavior patterns.
- To send newsletters, promotional content, and marketing communications (with your consent).
- To respond to your inquiries and customer service requests.
- To ensure legal compliance and protect against fraud or abuse.
- To comply with our obligations to affiliate partners and advertisers.
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files stored on your device that help us recognize you and track your activity.
Types of Cookies:
- Essential Cookies: Required for basic Site functionality.
- Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
- Marketing Cookies: Track affiliate referrals and conversions to partner casinos.
- Third-Party Cookies: Set by affiliate partners and advertisers for tracking purposes.
Cookie Opt-Out Options:
- Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can manage cookie preferences through your browser settings.
- You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
- For more information, visit www.allaboutcookies.org or www.youronlinechoices.eu.
Please note that disabling cookies may affect Site functionality and your user experience.
Third-Party Links
Our Site contains links to third-party websites, including Betway sister sites and other online casinos and gambling operators. We are not responsible for the privacy practices, content, or security of these external websites.
When you click on links to partner casinos or affiliate sites, you leave our Site and enter their domain. We strongly encourage you to review their individual privacy policies before providing any personal information.
We do not control, endorse, or assume liability for third-party websites or their data handling practices.
Your Rights
Under UK and EU data protection laws (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can request your data in a portable, machine-readable format.
- Right to Object: You can object to marketing communications and certain processing activities.
- Right to Withdraw Consent: You can withdraw consent for cookie tracking and marketing emails at any time.
To exercise any of these rights, please contact us at [email protected] with your request and supporting documentation.
If you are not satisfied with our handling of your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
- Account and Contact Data: Retained for the duration of your engagement with us and for up to 3 years after your last interaction, unless required longer for legal or compliance purposes.
- Analytics and Tracking Data: Typically retained for up to 26 months.
- Affiliate and Transaction Data: Retained for the period required by our affiliate partners and regulatory obligations (typically 6 years).
- Cookie Data: Retained according to individual cookie expiration settings, typically ranging from session-based to 2 years.
Once the retention period expires, we securely delete or anonymize your personal data.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us:
Email: [email protected]
Website: www.io42.co.uk
We will respond to your inquiry within 30 days of receipt. For data subject access requests or other formal requests under data protection law, please allow up to 30 calendar days for a full response.
Changes to this Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We encourage you to review this policy periodically. Your continued use of the Site following any changes constitutes your acceptance of the updated Privacy Policy.